Image Courtesy: Wikimedia
HIGHLIGHTS
- Amazon will not sell Dash buttons.
- Amazon will continue supporting old Dash buttons.
- Amazon dash buttons were priced at $5 each.
Sad news Prime members! Amazon has decided to pull the plug on its Dash buttons after nearly five years of service. The Seattle-headquartered tech giant has announced that it will no longer sell its tiny automatic-shopping device that up until now was being used by the Amazon Prime members to order a variety of grocery items including detergent, dog food, baby wipes and even condoms.
The news was confirmed by Daniel Rausch, Amazon VP who helped in the development of Dash button in an interview to the CNET. "There's no doubt...that that core mission of Dash buttons succeeded," Rausch told the publication.
Notably, while Amazon might have stopped the sales of its cutsey grocery ordering buttons, there is a silver lining to the entire situation. While the company has stopped the sales of new button, which costed just $5 (Rs 350 approx) it will continue to support and take orders from the existing dash button as long as the Prime members continue using them. This means that if you are using a dash button to order a bottle of your favourite Peanut Butter every month, there is no need for you to worry about the device to stop working anytime soon.
Amazon announced its widely popular Dash buttons back in 2014. Over the time, its popularity grew following which the company introduced virtual Dash buttons on its mobile and desktop platforms back in 2017 - a feature that also made its way into India.
Now, in case you are wondering why Amazon decided to pull the plug on such a popular gadget, the reason as the company explained is simple. They served their purpose well, especially at a time when smart home devices were still a distant dream. But now, with Amazon Alexa providing smart home connectivity via a slew of gadgets, Dash buttons have become somewhat redundant and unnecessary.
"Dash button was an awesome stepping stone into the world of connected home...We imagined a future where the home was taking care of itself, including replenishing everyday items that customers would rather not worry about," the Amazon VP told the publication.
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